These are a few of the decisions we need to make in writing our policy on gift certificates:
- Are expiration dates legal where you work?
- Should you have an expiration date, and if so, for how long?
- What happens after the expiration date? Do you still honor it, or does something change?
- Do you honor the recipient when they want to switch services or request a refund?
- Who 'owns' the gift? If you need to alter or refund services, should it be to the giver or to the recipient?
- Does it risk hurting the relationship between the giver and recipient if the giver is informed that the service was not redeemed? What is your responsibility in this?
- Do you have different policies for purchased gift certificates and donated gift certificates -- cash value, expiration dates, missed appointments, etc.?
- What is the best balance for you and your practice between customer service and honoring your boundaries?
What is your policy on gift certificates?
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